Spring Management Conference
May 9-11, 2007

Rancho Bernardo Inn, San Diego

Sales and Marketing for Motors & Drives

Schedule

Wednesday, May 9
SMMA Motor & Motion College

9:00-5:00 Fundamentals of Brushless Motor Control - includes breaks and lunch

Instructor: Dal Y. Ohm, PhD, President, DriveTech Inc.

1:00-5:00 Basic Motor Theory, Operation and Application - break

Instructor: William H. Yeadon, PE, President, Yeadon Energy Systems Inc.

Separate registration required for the above courses

2:30-5:00 Permanent Magnet Information and Organizational Meeting

1:00-4:00 Registration

1:00-5:00 SMMA Board of Directors Meeting - working lunch

3:00-5:00 Table Top Exhibitor Set-up

6:00-9:00 Welcome Reception and Dinner


Thursday, May 10
7:30-8:00 Continental Breakfast with Table Top Exhibits

8:00-8:30 Welcome and Table Top Presentations
Rex Bergsma, President /CEO, Shinano Kenshi Corporation and Conference Chair. I am excited to share some news about this Conference. The SMMA board and many active association members have worked hard this past year to create a spring conference that will be dynamic, informative and fun – all three important aspects to any successful event of this kind.

This year’s conference will bring tremendous value to attendees of all levels. Be it a senior executive looking for that new alliance or partnership, or that vital sales engineer street fighting their way to winning business approvals and sales growth, this conference will have something for everyone. Selling techniques, creative business combinations, market trends and economic reports are the headliner topics at this event. Given the quality of speakers and their respective expertise, this conference will also be quite a value. A company could easily spend 10 times the fees they will spend to attend the SMMA event if they wanted to bring just one of this year’s speakers to address their firm. As such, I would encourage companies to consider bringing a number of employees.

As the conference chairman, I look forward to meeting many new people this year as well as saying hello to friends from previous conferences.

See you in San Diego!

8:30-9:30 The Economic Outlook for the Electrical Equipment and Multi-Industrial Sectors
Chris Kotowicz, Chartered Financial Analyst, A.G. Edwards - Chris joined A.G. Edwards in 2003. He is a Chartered Financial Analyst®. Mr. Kotowicz's current coverage includes electrical equipment, machinery and multi-industrial manufacturers.

9:30-10:30 Using Business Combinations Successfully to Achieve Corporate Objectives
Michael Podolny, Founder and CEO, The Podolny Group Inc.

10:30-11:00 Break with Table Top Exhibits

11:00-12:30 Listen to What Your Markets Are Telling You

Alan Beaulieu, Economist, Institute for Trend Research

12:30-1:30 Lunch

1:30-3:00 Break-out Groups
- 1. Chris Kotowicz
- 2. Michael Podolny

1:30 Golf

3:00 Recreation

Dinner on your own


Friday, May 11
7:30-8:00 Continental Breakfast with Table Top Exhibits

8:00-8:15 SMMA Annual Meeting
Mike Lunsford, GM/President, Dart Controls Inc., and SMMA President

8:15-8:30 Legislative Update and Business Champions Initiative
Ron Bullock, Chairman and CEO, Bison Gear & Engineering Corp.

8:30-12:00 How to Sell at Prices Higher Than Your Competitors

Larry Steinmetz, PhD, President, High Yield Management Inc. - One of the hottest topics around! This program teaches the secrets used to sell at significantly higher prices in intensively competitive situations. Any idiot can give stuff away by cutting the other guy's price. This seminar not only exposes the tricks used by customers who endeavor to beat up the sales rep on price; but gives specific instructions on how to handle price resistance and complaints that your prices are too high.

Dr. Steinmetz is a former professor of management at the Graduate School of Business at the University of Colorado who has become well-known for his work in getting profitable results in business. Recently, his field of concentration has been in the areas of how to successfuly raise prices and maintain high profit margins. He has educated hundreds of thousands of business people all over the country at both public and private versions of his many seminars and is considered one of the nation's foremost authorities in getting top dollar for one's products and services.

Larry is a very dynamic speaker whose messages are not only educational but also entertaining. Presidents and owners of companies, as well as sales and marketing people, advertising and pricing personnel have given international acclaim to Larry's seminars. His material is developed via hands-on, no-holds-barred, take-no-prisoners, analyze the real-world techniques. His own personal experiences at both selling and teaching make him one of the outstanding individuals who can develop unrealized talents in ambitious people.


10:00-10:30 Break with Table Top Exhibits

12:00 Adjourn

12:00-2:00 Table Top Exhibitor Tear Down

12:30-4:00 EMERF Board of Directors - working lunch


Registration Form

04.28.07